The entire process of organizing an event from beginning to end, including the smallest details like table decorations, is known as event logistics.
The entire process of organizing and carrying out an event from beginning to end, including the smallest details like table decorations, is known as event logistics. This includes locating a suitable location, identifying and managing vendors, preparing the catering, swag bag stuffing, and welcoming presenters and guest speakers.

Naturally, this represents only the start of everything. The less evident backstage details must be planned, such as lighting and sound setup, guest ticketing and registration, and compliant data gathering and storage.